Guided Analytics. Stop outsourcing analytics. Train your team to run it with expert support.
Your team does the work so they actually learn.
No more agency dependency. Build in-house skills that last.
We guide, review and coach every step. It’s like training wheels for your analytics.
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Why Guided Analytics?
Guided Analytics is the smarter middle ground between training, mentoring, outsourcing and going it alone. Practical support that builds your team’s capabilities by solving your analytics challenges together.
Most training teaches theory.
Most agencies just take over.
We do neither.
Guided Analytics is a done-with-you service that embeds analytics expertise inside your team without hiring full-time. You get real-world problem solving, upskilling, and support, all tailored to your tech stack and business goals.
Reduce your reliance on external support. Not by dropping it, but by growing your team’s ability to deliver more in-house.
Think:
Analytics coaching
Strategic oversight
On-demand problem solving
Training in your tools, solving your problems, not generic courses
What problems does it solve?
You’ve probably said some of these:
“We did the GA4 training… but we’re still stuck.”
“We keep fixing issues instead of getting ahead.”
“I just want someone to sense-check what we’re doing.”
“Our agencies give us data but we don’t trust it.”
“We want in-house capability, not another dependency.”
“Why do we regularly have to rebuild our analytics?”
Guided Analytics exists to solve all of this. For both brands/merchants and agencies.
What do you get?
Support for up to 3 team members
Unlimited Slack support with fast response times
Weekly team calls (agendas set in advance)
Updates on new GA4 features + best practice
Using your analytics tools, your business context, and our guidance, your team will build confidence and capability in areas such as these:
Create KPI frameworks
Set up & QA tracking
Fix data/reporting issues
Use the GA4 API effectively
Scope and evaluate advanced features
Tech we cover: Google’s analytics tools: GA4, Google Tag Manager, Looker Studio. Looking for something else? Just ask.
Support style: Remote-first, flexible, scalable.
Need us to step in and help deliver?
We can. Just ask.
Who It’s For
Agencies or brands/merchants
In-house teams that want to build real capability
Brands tired of reactive analytics firefighting
Agencies wanting to improve client delivery
Teams who’ve done training but still feel lost
Agencies looking for new billable and complementary services
Anyone trying to make better decisions with better data
Client Feedback
“Having that ‘phone a friend’ style service made the difference.
John wasn’t just a supplier — he genuinely helped us deliver better service for our clients.”
-Marie Kitney, Director of Client Engagement, Numiko
“Once you hand it over to John, you can relax about it.
Hire him because of that, but especially because clients absolutely love working with him and he will make you look good. ”
-Johann Van Tonder, CEO, AWA digital
Let’s Build Your Analytics Capability
Tired of the same data problems coming back again and again?
Let’s build your team’s skills, confidence, and systems together.
Tools we use
Use the best tool for the job. While we focus on Google’s set of analytics and cloud tools, we have a broad range of experience with other tools in the analytics and CRO space.
