Guided Analytics

Support that builds in-house confidence and capability in web analytics

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What is Guided Analytics?

Learn by doing (it’s the best way!) with specialist guidance providing the guardrails every step of the way while we work with your analytics, your data, your stakeholders, your objectives and your challenges.

Guided Analytics is a unique, cost-effective and flexible approach that gives you:

  • Analytics training

  • Analytics mentoring

  • Analytics in-housing

  • Senior analytics leadership & support at fractional costs…

all rolled into one for up to 3 people from your team.

Think of it as a progression from generic, one-size-fits-all training sessions or courses. We help you develop your capabilities within the context of your platforms and your business.

Build lasting internal capability - from GA4 setup to stakeholder reporting.

Hands-on support, there if you need it (optional)

Things happen - new business, team availability, complex tracking requirements, time sensitive requests - whatever it is, we’ll be ready to flex the project and bring some extra bandwidth to the team.

Guided Analytics feedback

“We worked with John to support and upskill our team and he worked directly with some clients to deliver GTM support during a website launch and to conduct analytics audits.

He was so responsive to the various requests from our team, and always happy to go the extra mile to address any issues for our clients.

Having that ‘phone a friend’ style service, and his flexibility in working arrangements, really made the difference for us.

It was lovely to work with somebody who didn’t just act as a supplier to our agency but was genuinely invested in helping us deliver excellent service for our clients.“

Marie Kitney

Head of Business Development at Numiko Ltd

https://numiko.com/

Who is this a good fit for?

“We’ve done all the training, read all the articles, been to the events but we’re still struggling to apply the theory to our needs.”

A big part of where Guided Analytics came from was to solve this issue for both brands and agencies while also making analytics expertise more available and increasing in-house capabilities.

Guided Analytics is for you if one or more of these apply. You want to…

  • Bring analytics specialism in-house, but with oversight

  • Be able to quickly solve analytics problems

  • Stop the analytics merry-go-round of data issue -> fix -> report

  • Increase skills and capabilities of your team

  • Understand your performance stop feeling that your partner agencies are marking their own homework

  • Develop and improve your analytics and tracking

  • Bring in senior level support and leadership on a fractional basis

If you’re an agency, you also want to…

  • Make sure any analytics you deliver for your clients is done with best practice in mind

  • Complement or support your existing core services

  • Add a new source of revenue to your business

What do you get?

  • Support for up to 3 team members

  • Unlimited Slack support with guaranteed response SLAs

  • Weekly team calls with agendas set in advance

  • Updates on new GA4 features

  • Best practice direction to enable your team to: 

    • Establish measurement plans and define KPIs

    • Implement new tracking for planned or ad hoc business changes / feature releases / site updates

    • QA, debug and address tracking problems

    • Report / extract data via the reporting API

    • Evaluate advanced analytics for business use

  • Tool scope: GA4 + Google Tag Manager

  • Remote first support

  • Ability to flex the engagement and switch to analytics done for you to assist with capacity, help you manage tight deadlines and/or extend your team (terms/costs agreed ad hoc according to your needs)

Guided Analytics: Your analytics copilot.

Analytics done with you for brands and agencies.

Tools we use

Use the best tool for the job. While we focus on Google’s set of analytics and cloud tools, we have a broad range of experience with other tools in the analytics and CRO space.